Privacy policy

Strömsholm Beds (Beds Online International AB) protects your privacy when you use our services. This privacy policy explains how we process and protect your personal data.

Data protection and privacy is a matter of trust for us - and your trust is important. In order to ensure that you feel safe when interacting with us, we strictly adhere to the regulations in place when dealing with your personal data. Below we would like to inform you about our collection and use of data. The following policy explains what data is collected from you. We also describe what data we use and how this is done. In this policy, we use the term "personal data" to describe information that can identify a natural person. We do not consider personal data to include information that has been anonymized or collected in such a way that it can be used with other information or in any way to identify a natural person. No data will be sold to third parties.

Personal data is any information that can be directly or indirectly attributed to a living natural person. For example, images and audio recordings processed on a computer can be personal data even if no names are mentioned. Encrypted data and various types of electronic identities (such as IP numbers) are personal data if they can be linked to natural persons.

PERSONAL DATA CONTROLLER
Beds Online International AB, hereinafter referred to as BOI AB, (org. No. 559228-2379) is the personal data controller for the processing of your personal data regarding purchases on www.stromsholmbeds.se.

What personal data we collect about you as a customer and for what purpose we use your personal data at BOI AB:

COMPLETION OF PURCHASES FROM BOI AB
Treatments carried out:
Delivery, including notification and contacts
Identification and age verification
Handling of payment (including analysis of possible payment solutions, which may include a check against payment history and obtaining credit information from Klarna)
Handling of complaints and warranty cases
Categories of personal data
Name
Contact details, such as telephone number, email and address
Payment history
Payment information
Purchase information (e.g. which item has been ordered or if the item is to be delivered to another address) Legal basis
Legal basis
Fulfilment of the purchase contract. This collection of your personal data is necessary for us to fulfill our obligations under the purchase agreement. If the information is not provided, our obligations cannot be fulfilled and we are therefore forced to refuse you the purchase.

ENABLE TARGETED MARKETING
By email and other channels based on your previous purchases or use of BOI AB's channels. To communicate relevant information to you, we analyze the data we have collected in different ways, e.g. by sorting customers into different customer segments.

Processing operations performed:
Creation of your personalized product recommendations, inspiration and news
Analysis of the data we collect for the purpose. Based on the data we collect (e.g. purchase history and age), we perform an analysis that may result in you receiving communications specific to you.
Categories of personal data
Contact details (email and phone number)
Purchase and user-generated data (e.g. click and visit history)
Specified customer choices regarding products and services
Legal basis
Legitimate interest. The processing is necessary to satisfy our legitimate interest in communicating personalized and relevant information and offers to you.

KNOW HOW TO MANAGE CUSTOMER SERVICE REQUESTS
Treatments performed:
Communication and answering of any questions to customer service (by phone or in digital channels, including social media)
Identification
Investigation of any complaints and support issues (including technical support)
Categories of personal data
Name
Contact details such as address, email and phone number
Your correspondence
Information about time of purchase, any errors/complaints
Legal basis
Legitimate interest. The processing is necessary to meet our and your legitimate interest in handling customer service matters.

TO EVALUATE, DEVELOP AND IMPROVE BOI AB's SERVICES, PRODUCTS AND SYSTEMS
Treatments performed:
Adaptation of services to become more user-friendly, e.g. changing the user interface to simplify the flow of information
Preparation of data to develop and improve our product range
Preparation of data to develop and improve our resource efficiency from an environmental and sustainability perspective
Giving our customers the opportunity to influence our product range
Categories of personal data
Place of residence
Correspondence and feedback regarding our services and products
Purchase and user-generated data (e.g. click and visit history) Technical data regarding our services and products (e.g. click and visit history)
Technical data relating to devices used and their settings (e.g. language setting, IP address, browser settings, time zone, operating system, screen resolution and platform)
Information on how you have interacted with us, i.e. how you have used the service, where and how long different pages have been visited, response times, download errors, how you reach and leave the website for example
Legal basis
Legitimate interest. The processing is necessary to meet our and our customers' legitimate interest in evaluating, developing and improving our services, products and systems.

TO OPERATE AND MANAGE PARTICIPATION IN COMPETITIONS AND/OR EVENTS
Processing operations carried out:
Communication before and after participation in a competition or event (e.g. confirmation of entries, questions or evaluations).
Identification and verification of age
Selection of winners and communication of any prizes
Categories of personal data
Name
Contact details such as address, email and telephone number
Data provided in competition entries
Data provided in event evaluations
Legal basis
Legitimate interest. The processing is necessary to satisfy our and your legitimate interest in managing your participation in competitions and/or events.

TO FULFILL THE COMPANY'S LEGAL OBLIGATIONS
Processing carried out:
Necessary processing for the fulfillment of the company's legal obligations under legal requirements, judgments or authority decisions (e.g. the Accounting Act, the Money Laundering Act or the rules of product liability and product safety) The Accounting Act, the Money Laundering Act or the rules on product liability and product safety)
Categories of personal data
Name
Contact details (e.g. address, email and telephone number)
Payment history
Payment information
Your correspondence
Information about time of purchase, place of purchase, any errors/complaints
Legal basis
Legal obligation. This collection of your personal data is required by law. If the data is not provided, our legal obligation cannot be fulfilled and we are therefore obliged to deny you the purchase.

RECIPIENTS OF DATA WHERE THE RECIPIENT IS ADATA PROCESSOR
In cases where it is necessary for us to offer our services, we share your personal data with companies that are so-called data processors for us. A data processor is a company that processes the information on our behalf and according to our instructions.

We rely on other companies to process your personal data on our behalf and according to our instructions. This includes companies that provide IT services and companies that help us with mailings.

RECIPIENTS OF DATA WHERE THE RECIPIENT IS AN INDEPENDENT PERSONAL DATA CONTROLLER
We also share your personal data with certain companies that are independent data controllers. Being an independent data controller means that we do not control how the information provided to the company is processed. When your personal data is shared with a company that is an independent data controller, the company's privacy policy and personal data management apply. Independent data controllers that we share your personal data with are:
State authorities (police, tax authorities or other authorities) if we are required to do so by law or in the event of a suspected crime.
Companies that offer payment solutions (card acquiring companies, banks and other payment service providers).

KLARNA
Klarna will collect personal data about you in connection with payment. Klarna is thus the data controller for such personal data according to Klarna's terms and conditions.

Companies involved in the general transport of goods (logistics companies and freight forwarders).

FORWARDERS
Forwarders will receive the personal data necessary to complete and deliver an order in accordance with the execution of the purchase agreement.

DHL

Beds Online International AB

YOUR RIGHTS
Right to rectification:
You have the right to request the rectification of your personal data if it is inaccurate. Within the framework of the stated purpose, you also have the right to complete any incomplete personal data.

Right to erasure:
You have the right to have your data erased, in which case we will remove all personal data that we have no legal obligation to retain.

Right to restriction:
You have the right to request the restriction of our processing of your personal data. We will inform you if the restriction of processing of personal data ceases.

Right to object to certain types of processing

Legitimate interest:
You have the right to object to processing based on a legitimate interest that we have if you have personal reasons relating to the situation. However, we may continue to process your data, despite your objection, if we have compelling legitimate grounds for the processing which override your privacy interest.

Direct marketing (including analytics performed for direct marketing purposes):
You have the possibility to object to the processing of your personal data for direct marketing purposes. If you object to direct marketing, we will cease the processing of your personal data for that purpose as well as cease all direct marketing activities. Of course, you have the opportunity to refuse mailings and personalized offers in certain channels.

Right to data portability:
You have the right to obtain a copy of the personal data concerning you in a structured, commonly used format and, in some cases, to have these data transmitted to another controller. The right to data portability only applies to data that you have provided to us and that we process on the basis of certain legal grounds, such as a contract with you.

Withdrawal of consent:
You have the right to withdraw your consent at any time. In this case, we will not continue to collect new data for purposes that were based on your consent. However, we have the right to continue processing data already collected in accordance with the consent given, but we will not supplement or update this data. If there is no other legal basis that requires us to keep the data, we will delete it. If you wish to withdraw your consent, you are welcome to contact our customer service at the following e-mail address: [email protected]

Complaints to the supervisory authority:
If you believe that we are processing your personal data incorrectly, you can contact us. You also have the right to file a complaint with the supervisory authority (Datainspektionen / Integritetsskyddsmyndigheten).

SOURCE FROM WHICH THE DATAIS COLLECTED
In addition to the data that you have provided to us or that we have collected from you based on the purchases you have made or how you use our services, we may also collect personal data from someone else, i.e. from third parties.

Klarna will collect personal data about you in connection with payment. Klarna is thus the data controller for such personal data according to Klarna's terms and conditions.

What is the easiest way to contact us on data protection issues? You can always reach us at [email protected].